Category Archives: Uncategorized

5a The airline industry has become very competitive over the last decade and that’s thanks to the internet and technology advancement. There is estimated to be around 290 airlines apart of the international Air Transportation Association. It is estimated by 2037 we will have doubled today’s airline passengers, so around 8.2 billion people. (Zhang, 2019)Continue reading “Blog 5”

4a) Mini Case Study Pokémon Go bring people together Pokémon Go launched in 2016 giving its user the chance to catch their childhood favourite Pokémon while walking around outside with friends and all alike.  Forget the times staying at home playing the latest version of Pokémon on you Gameboy or soon to be switch. TheyContinue reading “Blog 4”

1a) Kylie Cosmetics With our forever growing needs to know everything and anything going on in our favourite celebrities lives it has seen the increase of social media marketing. Felix el al (2016) believes there are four dimensions to social media marketing. Scope Looks at a one-way communication between users to provide entertainment and informContinue reading “Blog 3”

2a) I will discuss my own personal online customer experience using the ‘framework for understanding online customer experience’. Information processing It was in the process of trying to purchase the ‘digital marketing textbook’. There were a lot of website that offered the same textbook but varied in price. Some of the sites only had theContinue reading “Blog 2”

1a) What is digital marketing? Digital marketing is the process of selling and promoting products online. Many may think that digital marketing is very different to traditional marketing but in fact they are no different. Digital marketing continues to replace traditional marketing tactics, and this could be for a number of reasons, but the mainContinue reading “Blog 1”

My name is Stephen and I’m a 29 y.o university student at the university of Canberra studying a Bachelor of Marketing Management/Bachelor of Communication in Advertising.